Gift im Bier: A Context-sensitive Analysis of Culturally-rooted Messages and Humor in Risk Communication on Glyphosate in Germany

Glyphosate is the world’s most used and controversially debated herbicide. Its approval in European Union (EU) expiring 2022. At time of its last procedures EU 2016/2017, there was a heated public debate Germany about carcinogenic risk glyphosate. In this context, Munich Environmental Institute published study which concluded were chemical residues glyphosate 14 most-popular German beers. article, I analyze “Gift im Bier” (poison beer) case by examining central stakeholders’ reactions using message-centered approach for communication reflect on culturally-rooted messages, including use humor, within communication. Ultimately, will argue contextsensitive to analysis.